I first heard of a Media Kit when I started getting emails from brands asking to work with me, however, the term gets thrown around a lot these days. I think it is important to have a Media Kit for you blog even if you hardly receive emails from brands and advertisers because you learn new skills that may be helpful in the future. You can save yourself from answering endless amounts of questions and it tells the brand that you take your blog seriously; think of it like a CV for your blog. For those of you who don’t know what a Media Kit (or a Media Pack) is, it is a document that explains what your blog is about and what you can offer brands and advertisers. It should include all the information they need to know, for example: statistics, content that you post and a disclaimer for your blog. I know that a lot of brands and magazines have something similar that shares the font they use, brand colours and readership/audience.
I created my Media Kit myself earlier this week and I really enjoyed creating it and learning new skills. I thought I would write this helpful guide for anyone else who is interested in creating their own. I used Becky Bedbug’s How To Create An Effective Media Kit For Your Blog which was extremely useful and I highly recommend giving it a read.
Your Media Kit should include:
- Information about your blog – where you are based, your age, your blog genre
- Recent statistics – sessions, unique users, page views
- Content that you can offer – sponsored posts, social media advertising etc.
- Your demographics – age, location, gender etc.
- Contact Details – blog name, website address, email and social media
Some other information you could include: information about yourself (your likes, perhaps why you started blogging), previous brands that you have worked with, an image of yourself, your most popular posts/videos.
Remember that first impressions are always important! I created mine in Photoshop but there are a range of different platforms that you can create a Media Kit on. Before you start, you want to decide on how many pages you want your information to be displayed on. I have tried to keep to one page but I know a lot of bloggers decide on two. After Jemma from the lovely blog Dorkface created my header, I wanted to remain consistent and decided to maintain my design and message with the brand of my blog. It could be as simple as keeping to the same colour scheme and using similar fonts as that which you can find on your blog. As Becky states: “try to make it fit with the overall look and feel of your blog“. Once you have created your media kit, it is usually better to save it as a PDF file. It can easily be shared without being edited by other bloggers who may want to copy it.
So, how do I get my Media Kit out there?
Honestly? This is something that I am still learning myself. I have started by uploading my PDF file to Google Docs and adding a link to my Contact Page so anyone who visits my blog has access to it. When a brand or advertiser emails me asking about the opportunities that I offer then I will be sending over my Media Kit. Perhaps when I feel more confident with my blog, I might send it out to some PR agencies and brands that are related to the content and value of my blog.
Finally, keep your Media Kit current. I am going to update mine every other month to reflect the statistics and the information is still current. If anyone is interested in creating a Media Kit and are looking for some help, feel free to email me.
Have you got a Media Kit for your blog? Have you got any tips?
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