Binky London is a brand that I have never heard across the blogging community. It is owned by Binky Felstead who was on Made in Chelsea. I saw her products in my weekly shop around the Co-op for £2 each so I thought I would pick up a couple of products to see how I get on with them.

Of course, I did email Binky London to check their cruelty free status beforehand and this is what they said: Binky London is a brand owned by Pascalle Ltd, which is part of Deeset Ltd, a privately owned company in the UK. I then asked them whether they test on animals at any point during products, whether the ingredients is tested on animals by suppliers, if any third part test on animals on their behalf or whether they test on animals when required by law and they stated No to every question. As far as I am aware, this technically means that they are cruelty free friendly.

Firstly, I picked up Desire, a gorgeous, nude-shaded lipstick which is perfect for this time of year. It’s quite pigmented especially for only £2! Like all of her lipsticks, the formulation is enriched with Vitamin E so it is extremely moisturising on the lips. It’s quickly become one of my go-to lipsticks.

I also picked up one of her nail polishes in the shade Pink Crystal. It is a lovely sparkly shade which would be gorgeous for any parties that you will more than likely be attending over the festive season. The polish lasts for days on the nails, I worn mine for a solid two weeks before removing and there was hardly any chipping. I did apply two layers however you could probably get away with just the one if you didn’t want to make too much of an impact.

Finally I picked up the Volume Mascara from her range. At first, I was shocked at how big the mascara wand is however I’ve grown to love it. It is taking me back to my teenage makeup days when I fell in love with Rimmel’s mascaras however this is a cruelty free choice. It implies that it gives a thickening effect to your lashes and honestly I couldn’t agree more. For the price, I feel as though its worth looking into if you are on the market for a mascara to give your lashes volume. It’s not too clumpy on the lashes either which is something that I always look out for too.

Have you tried any of Binky London’s Makeup? Do you agree with the cruelty free status?

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